• InoBat Auto

    Revolution in the world of electromobility – InoBat Auto enters the Slovak market

HOW WE HELP SLOVAKIA BECOME THE WORLD´S ELECTROMOLITY METROPOLIS

InoBat Auto is an apex tech company operating in fields of science, research, development and production of ground-breaking batteries for electric cars. Thanks to InoBat, a new R&D center in Voderady is to be built in order to produce a brand new, one-of-its-kind, type of battery. The battery will be tailor-made for specific car manufacturers and developed via High Throughput technology and artificial intelligence. Moreover, the whole process is environmentally-friendly! The main mission of InoBat Auto is to produce batteries in a way that is completely safe for the environment, recycle them and then to use the materials as assets in circular economy. At the same time, InoBat Auto places great emphasis on adhering to ethical principles in regard to obtaining production materials.

What we achieved in media in 2020

357

unique media outputs

475 765 €

of overall AVE value

HOW WE PUT INOBAT ON RADAR OF THE GENERAL PUBLIC, MEDIA, KEY OPINION LEADERS AND ACADEMIC COMMUNITY

  • By continuous communication with relevant media
  • Through a creative launch of a press conference taking place at GLOBSEC Tatra Summit 2020, where journalists and experts were presented with the first new battery
  • By distributing a newsletter
  • By creating visually appealing and interesting content on LinkedIn
  • By presenting and actively cooperating with world´s renown experts in automotive and electromobility sectors
  • By creating the company´s blog, aiming to introduce new topics and debates
  • By cooperating with experts and academia
  • By creating an interesting education project for students and young talents

  • The first smart electric car battery in the world

GLOBSEC Tatra Summit 2020

We organized a press conference at the prestigious GLOBSEC Tatra Summit 2020, where we introduced the world´s first smart electric car battery. Journalists, experts and the general public had a chance to lay their eyes on the first tangible battery of the new type. As a part of the media communication process, we directly incorporated the voice of independent experts.

Blog InoBat Auto

COMPANY´S BLOG AT THE WEBPORTAL DENNIKN

In tight cooperation with the client, we regularly produce and publish interesting stories from various relevant areas, such as technology, ecology, working with the academic community, logistics, construction of the factory, etc. Experts from InoBat Auto also contribute with their own content, each in the area of their own expertise. Therefore, the blog not only promotes our experts among journalists, but also serves as an education platform and a creative information channel aimed at the general public.

InoBat LinkedIn

Taking into account InoBat Auto´s primary target group, we have launched a LinkedIn profile that promptly won attention of a considerably large group of fans, noting a sharp growth in impressions. We regularly publish creative and visually attractive posts regarding chosen topics. In November 2020, we launched a campaign to introduce several InoBat´s experts.

Newsletter

E-newsletter

In order to reach as many fans and key opinion leaders as possible, we introduced a quarterly newsletter distribution system. Thanks to this this, the subscribers receive all the latest news about InoBat Auto´s experts, strategic partnerships, hot topics or personal blogs. The primary goal is to redirect as many people as possible to other communication channels of the company.

BATTERYacademy

Education project in the field of electromobility for schools and young experts.

WATCH THE FIRST EPISODE

BATTERYACADEMY – A FULL YEAR OF ELECTROMOBILITY EDUCATION!

So far, there are no means availabke to obtain comprehensive education in the field of electromobility in Slovakia. As a result, skilled young people are forced to leave the country and travel abroad to receive education or work opportunities in the field. InoBat Auto´s goal is to reverse this trend. At the beginning of the year, we launched a year-long education project BATTERY Academy for schools and young aspiring experts. Each month, a different topic is presented by various experts from the field, who gained experience through many years of work at companies such as Wildcat Discovery Technologies, Tesla, Aston Martin, Nissan, BMW, Porsche, Jaguar and Land Rover.

NEWS FROM THE BATTERYACADEMY

Young people have the news delivered in form of videos, lectures or podcasts. The project also includes cooperation with the GROWNI platform, supported by interesting content for social networks created by us on behalf of the client.