• Burger King

    #PREPACMEKAC, THERE’S ONLY ONE KING

Burger King has returned to Slovakia after 7 years. This time following the lead of AmRest.

Burger King has immediately established itself as a bold and innovative brand, surprising its biggest competitor with a provocative campaign #PREPACMEKAC. The first restaurant was opened in November 2018 at the Bory Mall shopping center in Bratislava.

The King whopped onto the Slovak Market as a whirlwind

Burger King set fires not only under the grill, but also in Slovak gastronomy. Lovers of fast food were invited to try a rebellious #PREPACMEKAC menu. On top of the legendary Whopper menu, customers could obtain an additional Whopper, free of charge.

Activities accompanying the market brand launch

Communication of the #PREPACMEKAC campaign and opening of the first restaurant

Media event with experiences programme

Journalists invited to the event could peek behind the doors of the first restaurant before the official public opening and prepare their own Whopper.

Public opening ceremony with Sajfa

Hundreds of people came to see the opening, thrilled to be first to try Burger King

Working hand in hand with Instagram influencers

Posts and stories from the opening ceremony published by many famous Slovak influencers; Sajfa, Denisa Bodková or To je ten náš Matúš

Series of native articles with Refresher.sk

We joined forces with the most popular web portal for the young – refresher.sk

What did we achieve?

32 media outputs

in time periods before and after the Bory Mall restaurant opening

€ 22 858

Overall value of media outputs

#PREPACMEKAC

Bory Mall Burger King Opening

Watch the aftermovie